undergraduate major campaigns
the challenge
Undergraduate recruitment spans a wide and diverse audience across a complex mix of touchpoints, from prospectuses and digital advertising to social media, experiential environments and on-campus materials.
The challenge was to develop campaign frameworks that could cut through a crowded marketplace while remaining flexible, scalable and consistent across formats over time.
An array of content
The system was required to adapt to a wide range of content, from high-impact advertising to course pages containing dense, information-led content.
the approach
The campaigns delivered confident, adaptable recruitment systems that performed across multiple channels and environments without fragmenting the overall identity. Prioritising scalability and clarity enabled repeated use across recruitment cycles, strengthening brand recognition and providing a stable foundation for future undergraduate campaigns.
Varied use
Pictured above are a storyboard of the animations created for The Future Is You exhibition LED walls. The animation itself is below:
UCAS Exhibition Assets
An example of the The Future Is You UCAS exhibition stand, featuring the central LED screen.
the outcome
The focus was on creating robust campaign frameworks capable of adapting to different messages, audiences and contexts. Each campaign was built around a clear visual concept, supported by structured layouts and strong typographic hierarchy across print, digital and large-scale environments such as exhibition LED screens and OOH advertising.